Advertising has been and always remained one of the most glamorous jobs in the world. But besides the glamour, what it can boast of is definitely the extent of creativity and innovation that coms along with it. And this has led to the growth of ideas every now and then in order to create newer and newer methods of advertising.
Advertising that will travel miles and get exposed across counties!
The aim of any advertisement is to reach out to as many of the targeted clientele as possible. In fact, they try to create a clientele by letting people know about them and then dragging them into business. It is a very interesting thing that has to be done at the lowest of cost.
In the efforts to find out low cost solutions with great returns, there is the truck advertising that has come up. It is in fact one of the solutions with the least amount of expenditure involved. As compared to TV ads that cost as high as $19 CPM, a truck ad comes for just $0.90 CPM. Its coverage is huge as the truck travels through all the highways of Quebec and Ontario counties over the six months for which it is hired. The best part of course is the aesthetics that catch the eyes at once and leave a greater impact on the on-lookers.
However, there is still a great deal of doubt as to the return of investment for truck ads. Although the cost is low, yet one would not like to invest in something that does not ensure the return of investment over quick time. That is why many of the start-ups and low cost investors prefer to take the middle path- that of billboard advertising, which comes at a mediocre cost but ensures a greater return of investment as compared to the truck ads.
Billboards have a greater advantage
Over time, it has been seen that billboards leave the best of impact for advertisement of any product or service. By putting up billboards at vantage points, the sellers of medium to low investment levels have seen an unexpected upsurge in their business over little time. There can be many reasons for the same but the fact is that investing in billboards can help rope in higher benefits in very little time than going for any other sort of advertising. Billboard advertising costs around $4 CPM that is mediocre as compared to the investments for other ways of advertisements.
The best thing about billboards is that they are aesthetically pretty appealing too! With the best kinds of printing means available today, it is possible to have life-like appearances and colours on billboards, thereby attracting the attention of people more effectively. In case of billboards, the main thing that has to be decided smartly is the position of the billboard. Placing it at vantage points can enhance the visibility by miles, thereby helping to generate more of attention among the onlookers. They are especially effective in small towns for attracting clients while in big cities, digital billboards are more effective.