In addition to your social media marketing, take the time to rethink your overall marketing strategy and increase your advertising efforts, said Gilbert. With Black Friday marking the official start of the holiday shopping season, now is a good time to beef up your marketing strategy and make sure it maximizes your chances of success.
Gilbert recommends creating a comprehensive marketing campaign to draw customers to your store. In all your marketing materials, be clear about what you offer and why those offerings are unique to your store. Do any other businesses near you offer products or services that are complementary to yours? For instance, is there a cheese store near your wine shop, or an outdoor gear retailer near your boat trip company?
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If so, consider a partnership for Small Business Saturday. You could offer special discounts for shopping at both stores, sell product bundles, or sponsor crossover events – like wine tasting while shopping for cheese. This is a great way to build relationships with other small business owners in your area and strengthen your sense of community.